Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.
What is included :
Videos, Study Guides
Important terms and concepts
No negative marks for incorrect answers
Proctored online exam
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.
The candidate should have passed the Certified Digital Marketing Professional exam.